CIVB + Vivid City

Shibuya Crossing and subway takeover

Founded in 1948, the Bordeaux Wine Council (CIVB) represents the three key pillars of the Bordeaux wine industry: winegrowers, merchants, and brokers. To promote an upcoming event in Shibuya, the Council set its sights on capturing the attention of Japan’s coveted commuter audience. The campaign featured a high-impact takeover of Shibuya’s iconic crossing with content displayed across seven large screens, complemented by a full domination of the subway screens below. This strategic placement ensured maximum visibility and awareness leading up to the event.