Vivid City — Lacoste + Vivid City

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Lacoste + Vivid City

Lacoste wanted to showcase their latest men’s collection in Seoul, South Korea. Vivid City ran their campaign across more than 100 screens in Asia’s largest shopping mall (Coex) plus in Seoul’s busiest railway and subway stations.

Lacoste Thumb Min

Reaching the right audience

Lacoste wanted to showcase their latest men’s collection in Seoul, South Korea. Vivid City ran their campaign across more than 100 screens in Asia’s largest shopping mall (Coex) plus in Seoul’s busiest railway and subway stations.

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