Michelin + Vivid City

To celebrate the brand in China, Michelin wanted to be featured on Shanghai’s largest OOH formats with a cut-through campaign. Vivid City planned and bought the screens with the highest footfall to ensure Michelin’s distinct yellow and white branding dominated the city’s skyline during the peak Chinese holiday seasons.

Making Michelin unmissable in China

To celebrate the brand in China, Michelin wanted to be featured on Shanghai’s largest OOH formats with a cut-through campaign. Vivid City planned and bought the screens with the highest footfall to ensure Michelin’s distinct yellow and white branding dominated the city’s skyline during the peak Chinese holiday seasons.