Piccadilly Circus

Location

Situated in the heart of London’s West End, the world famous Piccadilly Lights have been upgraded to a single 783.5m² screen with a resolution 1.4x greater than 4K – making it the largest advertising display in Europe.

The historic patchwork of advertisers is maintained, available exclusively to 6 brands from non-competing categories who rotate positions around the screen every 90 seconds.

The new twist to Piccadilly Lights are the breathtaking full-screen dominations, occurring every 10 minutes, where each of the brands takes over the whole screen for 40 seconds.