Screens / Beijing

The Place

An image of an out-of-home advertising screen

Location

The Place has a unique collection of fashionable brands around the world: the first flagship store of ZARA in Beijing; Italian fashionable sport brand Robe Di Kappa; a leading global athletic American brand New Balance; popular, fun and bright colored Paul Frank creates smiles through its most recognized character Julius. Other big names include H&M, UNIQLO.

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