The Reef

This single massive 736-foot screen is a one-of-a kind spectacular opportunity towering North, East, and West over the I-10 (Santa Monica Freeway) and 110 (Harbor Freeway), two of America’s busiest highways. At over 40,000 square feet, The Reef is now the largest digital out-of-home billboard in America and the highest Geopath-rated unit in the country, delivering over 175 million weekly impressions to the Los Angeles DMA. Given its colossal size, The Reef is visible to all of DTLA, including the extremely popular LA Convention Centre, STAPLES Centre, and LA Live, which combined welcome over 26 million annual visitors from all around the world.