Supercell + Vivid City

Making a splash in Los Angeles

Supercell, one of the world’s highest-grossing mobile games companies, tapped into massive visibility across Los Angeles to launch a nostalgic limited-time takeover of their flagship game Brawl Stars. Vivid City ran their new SpongeBob SquarePants campaign on The Reef, the globe’s largest DOOH screen, towering over downtown LA and the city’s busiest highways, and across 12 street-side digital kiosks in Santa Monica, maximising reach and ensuring widespread buzz.