White Magnolia Plaza Screen
The screen is the largest full-motion screen in Shanghai.
The screen is located on the outside walls of White Magnolia Plaza, west of Huangpu River. White Magnolia Plaza is the highest building in the west side of Huangpu River at a height of 319.5 meters. The screens are highly visible to audiences on both sides (EAST & WEST) of the Huangpu River thanks to the unique location and angle of the building.
The Bund, WEST of Huangpu River, receives average 1M people per day during off-peak seasons and could reach 2M footfall during peak holiday seasons. Lujiazui Financial Business District, EAST of Huangpu River, with its magniﬁcent neoclassical façade, has stood in Shanghai since the early 20th century. The location is a must-go attraction to people around the world travelling to Shanghai. Tourists going up to the World Finance Centre and Shanghai Tower will not miss this highly visible screen.